You know by now that running an online business comes with many challenges, but lack of engagement from your following was never on your radar of things to focus on.
Now more than ever it is super important to provide value to your audience but most importantly to build a community. Engagement is key to actually booking and closing sales calls. People buy from those they know and trust. This is why branding and your marketing message are super important to build an engaged community.
If you implement these strategies listed here, you will be well on your way to not only growing your audience and engagement but booking more discovery calls. This will help you nurture your audience and build trust with them to make it super easy to say yes to you.
Create the buyer journey
Create the buyer journey through your content to attract people who will be ready to buy from you. Your audience is made up of a great mix of those ready to jump on the solution you provide and others not yet ready. Your content plan should be made up of content that will help get them ready to buy. So think about where your ideal person is on their journey and what type of small quick solutions are they searching for? This will help draw in the right people and also build trust as you help them!
Free vs paid content
Free content is the what and why whereas your paid content/ programs is the process, framework, blueprint, map (aka the solution). This one is Uber important because you don’t want to give your audience all the goods to where they can just go solve the problem on their own. I mean yes, there’s a time and place for juicy, top dollar worthy content that you give for free, preferably collecting email addresses. Save the how for your paid programs. Instead create content for the masses that helps identify their problem and positions you as the expert.
Build a community not a following
I cannot stress this one enough. When setting your marketing goals, worry not about the amount of followers you have, rather look for insights on clicks, comments, shares, shout outs… you know, the engagement side of things. Include your audience in some of your decisions, like titles or a new freebie you’re considering. This helps build community and gets them excited to be a part of your process. Ask questions, reply to emails and comments, and promote others’ content. Also engage on others’ content. All of these combined with consistently implemented and you’ll have a raving community in no time.
It’s not what you say, but how you say it
Don’t sound like a robot. When writing blog posts, emails, social media captions, website and sales page content… write as if you are speaking. Legit! This will help you better connect with your audience in your writings. And when you are speaking, for video, livestreams, webinars, and interviews, talk as if you’re talking to a good friend.
Grow email list
Lead capture is key to implementing an ongoing conversation with a prospect. There are many ways to achieve this, but I find that growing an email list by offering a “free” gift is the easiest way to do so. This could be a webinar, mini course, video series, pdf download of guide or workbook, a report, anything you can think of. I’ve even had clients offer guided meditations as the hook. Them saying yes to subscribe is only the first step. You must talk to your audience consistently and often. Automated series are the best way to do so. Through automated series of emails, you can truly nurture and provide value, but also guide the prospect on the buyer journey towards booking your services.
Don’t talk pain points, talk inspiration and solutions
So much of what you’ve learned thus far has been to identify pain points and talk about the struggles to draw people in and show them you understand. Yes. All good things but I cannot do this, like I legit cannot just throw out negative statements. Maybe it’s all my personal growth towards being my best self, but I have trained myself to stack positives onto the negative. So I naturally do this when writing for marketing. So this could look like identify a pain point but then offer a suggestion or inspiration. Or even just confirmation like I see you
Content is king, but you my dear are QUEEN
Create content that directly relates to your offers to easily bridge the gap between where they are in their journey and where you can take them. Back to the buyer journey and what people will be searching for titles, keywords, SEO, all good things but make sure it is good content that bridges the gap so when you mention your offer, it’s an easy yes.